Privacy Policy

Geeraf Studios LLC — Look Both Ways 
Effective date: October 23, 2026

Geeraf Studios LLC (“we”, “us”) makes the mobile game Look Both Ways (“the game”). This policy explains what information the game collects, why, and what you can do about it. It applies to Look Both Ways on Android and iOS and to the website geerafstudios.com.

The short version

  • You can play Look Both Ways without creating an account or giving us your name, email address or phone number.
  • The game shows ads only when you choose to watch one for a reward. There are no banner ads and no ads that interrupt play.
  • We do not sell your personal information.

Information the game collects

Your player ID. When the game goes online it signs you in through Unity Gaming Services. On Android, if you use Google Play Games, the game signs in with your Play Games account so your progress comes back if you reinstall the game or change phones. Unity receives your Play Games player ID; we do not ask Google for your email address or real name. On iOS, if you are signed in to Game Center, the game signs in with your Game Center account for the same reason; Unity receives your Game Center player ID, and we do not ask Apple for your email address or real name. Otherwise the game signs in anonymously with a random player ID that is not linked to your name, email address or phone number.

Your player name. The display name you choose in the game. Other players can see it in friend lists, on shared ghost races, and next to your times and distances on the worldwide leaderboards. Please do not use your real name.

Game progress and play statistics. Things such as which levels you have completed, your best times and distances, the cosmetic items you own, how many sessions you have played and on which days. This is stored on your device, and a copy is stored with Unity Cloud Save under your player ID, so it can be restored if you reinstall the game or change phones. We use it to keep your progress, to run friends and ghost races, and to understand how the game is played so we can improve it.

Friends and social features. If you add friends, Unity Friends stores your friend relationships and whether you are currently online. Part of your profile (player name, avatar, title, progress and recent activity) is visible to your friends.

Messages and challenges. Players can send friends short messages chosen from a fixed list (for example “Good luck!”) and challenges to race a level. There is no free typing. The last few messages you sent are stored with Unity Cloud Save in the public part of your profile, so your friends’ games can read them; each one records which friend it is for (by player ID), which preset message or level it is, and when it was sent. Messages you receive are kept on your device. Blocking or removing a friend stops their messages.

Purchases. In-app purchases are handled by Google Play or the Apple App Store. We never see or store your card number or billing details. We receive a confirmation that a purchase happened so the game can deliver the item.

Advertising data. Rewarded video ads are provided by Google AdMob. When an ad is requested, Google may collect your device’s advertising ID, IP address (which indicates your general location), device and operating-system details, and how you interact with the ad. Google uses this to serve and measure ads, and, where you have allowed it, to personalise them.

Notifications. If you allow notifications, the game schedules reminders on your own device (for example, that a daily reward is ready). These are local notifications; we do not collect a push token to send them.

Information we do not collect

We do not collect your real name, email address, phone number, contacts, photos, precise location, or microphone or camera data.

Third-party services

The game relies on these services, each of which handles data under its own privacy policy:

Your choices

  • Ads. Watching an ad is always optional. You can limit ad personalisation or reset your advertising ID in your device settings (Android: Settings → Google → Ads; iOS: Settings → Privacy & Security → Tracking). Where the law requires it, the game asks for your consent before showing personalised ads, and you can change that choice later.
  • Notifications. You can turn them off in the game’s settings or your device settings.
  • Deleting your data. Use Delete my data in the game’s settings, or the form at https://geerafstudios.com/delete-data, or email support@geerafstudios.com with your player name and friend code (shown on your profile screen). We will delete the online data tied to your player ID within 30 days. Uninstalling the game removes the data stored on your device, but not your online copy, so your progress can return if you reinstall; use Delete my data to remove that too.
  • Access and correction. Email us at the same address to ask what we hold about your player ID or to have it corrected.

Depending on where you live (for example the EEA, the UK or California), you may have additional rights over your personal information, including the right to complain to your local data-protection authority. We honour those rights for every player regardless of location.

Children

Look Both Ways is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the game, contact us and we will delete it.

How long we keep data

We keep online game data for as long as your player ID is active. If you ask us to delete it, we do so within 30 days. Data held by Google, Apple or Unity is kept according to their own policies.

Security

Data sent between the game and our service providers is encrypted in transit. No system is perfectly secure, but the game is designed to hold as little information about you as possible.

Changes to this policy

If we change this policy we will post the new version on this page and update the effective date. If the changes are significant we will also tell you in the game.

Contact

Geeraf Studios LLC
8401 Mayland Dr Ste A, Richmond, VA 23294, USA 
support@geerafstudios.com